Oneallsports Announces Strategic Partnership with Fan NFC to Launch First-Ever NFC-Connected Rugby Shirt Ahead of 2025 Women’s Rugby World Cup London, UK
4th August, 2025 — Oneallsports, the official licensed supplier to the Brazilian Rugby Federation, is proud to announce a strategic partnership with Fan NFC, a leading provider of wearable smart technology. Together, they have unveiled the world’s first app-free, behind-crest NFC-connected rugby shirt launching ahead of the 2025 Women’s Rugby World Cup in England. This innovative collaboration marks a significant step forward in how fans interact with their teams. The official AS Yaras shirt, designed and produced by ONEALLSPORTS and powered by FAN NFC’s cutting-edge wearable technology, will offer supporters a new level of connectivity — blending physical merchandise with immersive digital fan experiences.
This collaboration brings together Oneallsports’ expertise in high-performance, sustainable teamwear and Fan NFC’s cutting-edge tap-and-connect platform to reshape the way fans experience sport. The official Brazilian Rugby Federation shirts — designed and produced by Oneallsports, and powered by Fan NFC — allow fans to tap their smartphone to unlock exclusive content, behind-the-scenes access, and interactive digital rewards.
With a simple tap of the shirt using a smartphone, fans will unlock exclusive content, behind-the-scenes access, team news, and interactive rewards, creating a direct link between the team and its passionate global following.
Nick Lodge, Chief Commercial Officer of FAN NFC, emphasized the importance of this partnership:
“We’re thrilled to be working with ONEALLSPORTS and AS Yaras to debut our technology on such a global stage. The Women’s Rugby World Cup is the perfect platform to showcase how connected merchandise can create a deeper, more meaningful relationship between teams and fans. This isn’t just about tech — it’s about culture, identity, and uniting communities through innovation.”
David Mendelsohn, CEO & Founder of ONEALLSPORTS, highlighted the forward-thinking nature of the project:
“We’ve always believed that sports apparel should be more than just what you wear — it should be what you experience,” said Mr. David Mendelsohn, CEO of Oneallsports. “This collaboration with Fan NFC reflects our mission to open new doors for all the teams we support — blending purpose, innovation, and true fan connection.”
Fan NFC joins Oneallsports as a trusted technology partner, enabling a new layer of engagement within Oneallsports' already dynamic and growing portfolio of licensed partnerships. With Oneallsports leading design, licensing, and production, Fan NFC enhances the experience with seamless technology integration — underlining the value of collaboration between apparel innovation and digital connectivity.
The debut release includes a special edition for Brazil’s national rugby team available only Home and Away jerseys. However, this is just one of many teams benefiting from the innovation made possible through Oneallsports’ leadership. It was Oneallsports — under the guidance of Mr. David — who secured the licensing and opened the door to this new fan experience across rugby, football, and esports.
Explore the collection: https://www.oneallsports.com/collections/rwc
About FanNFC
Fan NFC is a UK-based startup creating NFC-enabled merchandise that connects fans to exclusive content, rewards, and digital experiences. By embedding smart tags into apparel and collectibles, they help brands drive deeper engagement, loyalty, and secure product authentication with a simple tap.
FANNFC Contact:
About Oneallsports
With 24+ years of expertise, Oneallsports is a pioneer in high-performance sportswear and sustainable team kits. From professional football to esports, the brand leads with innovation, ethical production, and commitment to quality. Discover their latest collaborations and collections at:
Oneallsports Contact:
www.oneallsports.com
marketing@oneallsports.com
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