East Turkistan FA and Oneallsports Forge Four-Year Partnership Ahead of 2025 CONIFA Asia Cup
A collaboration rooted in national aspiration, performance, and shared global recognition
London, England — The East Turkistan Football Association (ETFA) is proud to announce a landmark four-year partnership with global athletic apparel leader Oneallsports. This alliance officially launches during the 2025 CONIFA Asia Cup Final on July 4, where ETFA will debut its new national kits—a powerful display of pride, resilience, and purpose on the international stage.
More than a sponsorship, the partnership marks a convergence of shared values. Oneallsports' commitment to high-performance, ethically made sportswear aligns with ETFA’s vision of using sport as a platform for cultural expression, global advocacy, and national aspiration.
The newly arrived kits, featuring custom designs inspired by East Turkistan’s colors and heritage, will be worn for the first time in the tournament final. The emotional and symbolic weight of this moment is not lost on players or supporters.
“This partnership is more than gear—it’s a symbol of hope, struggle, and unity. When our players step onto the pitch, they wear our pride with purpose and carry an entire nation with them,” said Elshat Eslam, President and Head Coach of the East Turkistan Football Association.
“At Oneallsports, we believe sport can ignite change. Partnering with East Turkistan FA is about more than football—it’s about resilience, hope, and the power of identity. Together, we’re turning a dream of recognition into a movement.” said David Mendelsohn, CEO & Founder of Oneallsports.
Following the match, the full ETFA x Oneallsports collection—including home and away kits, training apparel, lifestyle gear, and branded campaign assets—will be unveiled across global digital platforms very soon. This launch will signal a new era for ETFA’s visual identity and global engagement strategy.
About East Turkistan Football Association (ETFA)
The East Turkistan Football Association was established to champion the national aspiration of the East Turkistani people on the global stage. Though lacking formal statehood, East Turkistan’s community expresses its heritage through sport, advocacy, and international engagement. By competing in non-FIFA tournaments such as CONIFA’s World and Asia Cups, ETFA amplifies the voices of a proud, resilient nation seeking recognition and unity.
About Oneallsports
With over two decades of industry expertise, Oneallsports is a pioneer in sustainable, high-performance teamwear. The brand serves national teams, professional clubs, and esports organizations worldwide, delivering cutting-edge design, ethical production, and agile global distribution.
Contact: 🌐 www.oneallsports.com 📧 marketing@oneallsports.com 📱 @Oneallsports
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